Restaurant Technology Network’s START-UP ALLEY at MURTEC 2024
RTN's Start-Up Alley is a high stakes competition featuring the best and brightest restaurant technology start-ups vying for a spot to showcase their solutions live at MURTEC.

Deadline to Submit Your Application: January 5th, 2024

The Restaurant Technology Network’s (RTN) fourth annual Start-Up Alley is poised to steal the spotlight once again at Hospitality Technology’s Multi-Unit Restaurant Technology Conference (MURTEC), March 11-13, 2024 in Las Vegas. 

RTN’s Start-Up Alley means big exposure for start-up brands. If you’re ready to supercharge your business and cement yourself as a real player in the restaurant world, this is the place. You’ll experience tremendous exposure to VCs, the biggest restaurant brands in the world, and the most successful technology companies already killing it in the industry. 

If this is revving up your engine, take a spin through the site, be sure you qualify, check out last year’s winners and video content from the event to get a real feel for the way it works. Then take your time to submit your company in its very best light for your chance to join us.

RTN’s Top Semi-Finalists will be notified at the end of January 2024 and invited to showcase their solution at Start-Up Alley at MURTEC 2024 at The Paris Las Vegas. 

To learn more about MURTEC 2024, click here.

To learn more about RTN,  click here.

Limited Spots. Be Ready.

Make your submission count. Space in Start-Up Alley is extremely limited, and we will only be accepting the best-of-the-best submissions to be ranked and voted in by our restaurant judges.

October 24, 2023
January 5th, 2024
Mid January 2024

End of January 2024

March 11 - 13, 2024

Applications Open
Applications Close
Semi-Finalists Notified of Acceptance into RTN's Start-Up Alley at MURTEC
Deadline for Semi-Finalists to Accept Placement in RTN's Start-Up Alley at MURTEC
Semi-Finalists exhibit and Winner chosen live at MURTEC

Additional information / deadlines to be provided to semi-finalists. 
Have questions about the application process? Check out our FAQ page!
For additional q
uestions, please email


Do I Qualify?

To qualify, your company must meet the following criteria:

  • Your company must be incorporated / in operation fewer than three years.
  • Your company must not be funded by a technology company.
  • A company may exhibit at RTN's Start-Up Alley at MURTEC for a maximum of two years.
  • Prior RTN Start-Up Alley winners are not eligible.

Proof of eligibility required. Application fees are non-refundable.

RTN’s Start-Up Alley is unique in that the fee to enter the contest covers membership to the RTN community for one year, as well as your Start-Up Alley physical spot for the competition at the MURTEC 2024 event.

Follow the steps below to get started: 

Submit your application to get in front of the judges for preliminary consideration.

Application Fee*: $200

*Application fees are non-refundable. Be sure you qualify before you submit.

Judges will tour the Alley and listen to fast-pitch demos from every contestant. They will use a specialized scorecard and strategic deliberation to collaboratively decide on the Top 3. These lucky winners will be invited to participate in a main-stage Q&A, live with the judges. MURTEC attendees will cast their votes for one winner, to be announced live at the event.