ON YOUR MARK.
RTN’s Start-Up Alley means big exposure for start-up brands. If you’re ready to supercharge your business and cement yourself as a real player in the restaurant world, this is the place. You’ll experience tremendous exposure to VCs, the biggest restaurant brands in the world, and the most successful technology companies already killing it in the industry. 

GET SET.
If this is revving up your engine, take a spin through the site, be sure you qualify. Then take your time to submit your company in its very best light for your chance to join us.

GO!
RTN’s Top Semi-Finalists will be notified at the end of January 2025 and invited to showcase their solution at Start-Up Alley at MURTEC 2025 at Caesars Forum Las Vegas.

IMPORTANT DATES

Sharp Deadlines.

Semi-Finalists chosen to proceed to MURTEC will be provided with a participant packet with full details. The on-site MURTEC participation fee is $4,800 and includes your Start-Up Alley exhibit at MURTEC, two exhibitor passes, one full year of RTN membership, and a chance to win the competition live in Las Vegas!
 

CONGRATS!

SEMI-FINALISTS GET:

• Two MURTEC 2025 exhibitor passes 

• Exhibit space in RTN Start-Up Alley at MURTEC, offering exposure to 400+ top restaurant execs & 80+ tech companies. Your leadership team will spend time with our VIP restaurant judges, who will tour Start-Up Alley, hear your pitch and select the Top Three Finalists. 

• Your chance to advance to the Top Three Finalists and pitch the MURTEC audience from the big stage where the winner is chosen by live audience vote!

• Plus, all semi-finalists get one year of RTN Start-Up membership, which includes a host of benefits.

TOP THREE FINALISTS ALSO EARN:

• Editorial coverage in Hospitality Technology magazine

• RTN's special edition Town Hall featuring the Top Three Finalists, to take place virtually in Spring of 2025.

FAME & GLORY!

The winner of RTN’s Start-Up Alley 2025 is chosen with a live audience vote at MURTEC.

STEP 1

Submit your

APPLICATION

Submit your application to get in front of the judges for preliminary consideration.

Start-Up Alley Application Fee: $200

Application fee is due at the time of submission, and are non-refundable. Be sure you qualify before you submit.

STEP 2

Semi-Finalists Advance to MURTEC

 If your company wins a coveted spot in RTN’s Start-Up Alley, timely acceptance and advance payment of participants fees are required. A delay may result in forfeiture of your spot. 

STEP 3

Compete at MURTEC.

Our VIP restaurant judges will tour Start-Up Alley, listening to fast-pitch demos from every contestant. Then they'll score the companies & deliberate to decide on the Top 3 Finalists.

These lucky finalists participate in a MURTEC main-stage pitch session and Q&A with the judges. MURTEC attendees cast a live vote to name the winner!